Duration: 2 weeks, May 2024
Role: Art Director, Logo Design, Motion Design
Pendulum was a project with a few musicians and experimental artists and was Maldams first project. Pendulum represented the momentum and the initial rollout of the Maldam rebrand and project. With the album containing 9 experimental tracks with varying music. The first volume of Pendulum was released on 30/05/24. Available on platforms such as Spotify, Apple Music, Amazon and more.
Pendulum. A device with a weight suspended at a fixed point. Sending a starting force to get an idea, a concept into momentum. For what is to come. A beginning. A start.
The Concept of Pendulum started with the notion that once an energy put into rotation, it can oscillate freely into regulation. Hence a representation of a circle with a ball in the middle in motion.
First iteration of the Logo mixed with different Typeface Letters
Final Logo Title Iteration alongside the Pendulum Logo
Album Cover Variations
